France Fines Google for Mistreating Search Advertisers

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France Fines Google for Mistreating Search Advertisers
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France fines Google $167 million for mistreating advertisers who buy keyword-based ads, as big tech companies face more antitrust scrutiny

PARIS—France’s competition authority fined Alphabet Inc.’s Google €150 million for unfairly suspending advertisers that placed allegedly deceptive ads, the latest in a series of antitrust probes and decisions against big tech firms in both Europe and the U.S.

The French authority on Friday said Google abused its dominance of the market for ads displayed in search results by suspending those advertisers in France in a random and unpredictable fashion, imposing significant losses on those sites.

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