“I never set out to make history. I just wanted to be the best at what I was doing.” Josh Sims will become the first Black pit reporter for the Daytona 500, his rapid rise at Fox making him one of the primary faces of the network’s NASCAR coverage.
And this season, he wants to share the stories on what he sees at the track beyond the in-race reports and fantastic finishes. Minorities may not necessarily become the dominant demographic for the series, but they can certainly grab a larger share of the marketplace.
It was, of course, a very low bar but the garage and grid and fans certainly appears to be more diverse now than before 2020 when NASCAR banned the Confederate flag from its tracks and properties. NASCAR is still overwhelmingly white, but NASCAR President Steve Phelps isn’t exaggerating when he says you notice the change when walking through the garage.“I think the events of 2020 allowed the sport to get younger and more diverse,” he said at his state-of-the sport address in November.
While the frequently toxic nature of social media makes it easier for haters to reach Sims and others, he’s a popular personality each weekend at the track. “I grew up in Jersey, so not exactly NASCAR country,” Sims said. “Growing up, you know the Jimmies and the Dale Seniors and the Tony Stewarts and everybody but it wasn’t something I followed week in and week out.”
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