“This was always, always about the money from day one,” says one Murdoch associate.
whom they gave a platform on air. But all the while, Fox’s message has been the same. I picked up on it when I called the Fox News PR department for comment last week and asked them what they wished more media outlets would mention about the lawsuit. Other reporters sensed it too when they skimmed the emails that Fox PR blasted out to counter Dominion. The network wanted to make one thing abundantly clear: It was still as popular as ever. Nothing about this lawsuit has impacted its ratings.
“Fox News Channel’s viewership has not been impacted by the Dominion case, according to data from Nielsen Media Research,” one of the PR emails said last week. This is accurate: I have been eyeballing Fox’s daily ratings ever since Dominion started to release embarrassing texts and emails from the network’s biggest stars, and the ratings have not wobbled one bit.Fox, with every media-bashing segment doubling as a warning not to trust other media outlets.
For Fox, this message was crucial to the parent company’s long-term business interests. Fox trumpeted its ratings and bought adsits “trusted” brand because, long after Dominion receives its payout, Fox will be raking in far larger sums of money from its advertisers and distributors. Fox News executives insist that sponsors have not been spooked by the Big Lie scandal, nor have the cable and satellite providers that carry the network.
The ratings are also a reminder of the supply-and-demand dynamic that’s apparent across right-wing media. Dominion sued the suppliers of disinformation—Fox, Newsmax,and so on. But you can’t litigate away the demand for antidemocratic conspiracy theories. That’s in large part why the settlement news spurred feelings of disappointment and disillusionment in some quarters on Tuesday. Dominion won, yes, but Fox won too. The only losing party is the public. All of the court exhibits that Fox fought to keep secret, and thus were redacted before trial, will now stay sealed. Yes, many of the network’s secrets spilled out into view, but an untold amount will remain private.
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