Roger Berkowitz, who gained notoriety with Legal’s wide footprint across the Boston area and beyond and for its eccentric advertising, is launching Roger’s Fish Co., with fresh seafood and prepared meals mailed to customers’ homes.
The former longtime head of Legal Sea Foods is entering the prepared-meals market as the new phase of his career.
Roger’s Fish Co. said it will include recipes, fish facts and stories from his decades running Legal, which came to an end in 2020 when the company was Berkowitz's new company, announced Monday, will operate out of a New Hampshire facility, shipping with what Roger’s Fish Co. calls a proprietary freezing technology for freshness. Meals include salmon, haddock, lobster macaroni and cheese, seafood pizzas and clam chowder.
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