Ford is restructuring its vehicle development and supply chain operations, shuffling multiple executives just days after announcing that it would build up to 45,000 vehicles with parts missing due to shortages.
FILE - The logo for Ford appears above a trading post on the floor of the New York Stock Exchange, Monday, April 23, 2018. Ford is restructuring its vehicle development and supply chain operations, Thursday, Sept. 22, 2022, shuffling multiple executives just days after announcing that it would build up to 45,000 vehicles with parts missing due to shortages.
Early Thursday, Ford announced that CFO John Lawler would run a makeover of its supply chain operations until the company finds a new supply chain chief. The company also announced two new hires from Hewlett-Packard and Google to develop vehicle software and driver assistance systems. Guidehouse Research Principal E-Mobility Analyst Sam Abuelsamid said Farley is changing the people Ford hires as it joins other automakers in developing new vehicles that can be changed over time with software updates. “Customers like to get new features added over the life of a car,” he said. “The industry likes it because they see potential for new revenue streams.”
On Monday, Ford revealed that a parts shortage would keep many of its most profitable vehicles sitting on lots waiting to be fully assembled. The issue forced the automaker to slash its third-quarter earnings forecast. The company also has been hobbled by problems with manufacturing launches of new vehicles and high warranty claims.
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