Ford Focusing On Compelling EVs Over Efficiency Or Shoppers Won't Buy via insideevs.com
on our shores. These new EVs aren't the most efficient compared to rivals, but, when it comes to technology, performance, and overall appeal, they're a huge step forward from cars like the old Focus Electric. While Ford still isn't at the point that it's producing nearly as many EVs as it is gas cars, its electric vehicles are selling out.
Ford's VP of electric vehicle programs for the Model E division, Darren Palmer shared that the brand's not just going to take existing models and fit them with electric powertrains. He explained: "The next vehicle we’re doing is an Explorer-type vehicle, and we’re working on making that insanely great. My boss says to me, both [Ford president and CEO] Jim Farley and [head of Model E] Doug Fields, ‘if it’s like today but a bit better, it’s cancelled.’"
He went on to say that the winning formula for Ford is to focus on segments that its customers like, and then make them"insanely great" and capable of achieving new feats. The VP said he feels like the Blue Oval has been able to achieve its winning formula with its EVs to date, and it will continue to implement the formula going forward.
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