As the automotive world goes electric, so does the full-size pickup truck. The battery-powered version of the very popular Ford F-150 is here. Meet the Lightning.
"We know our customers better than anyone, and we're giving them more of what they love, and using electrification to give them things they've never had before," said Mike Levine, a communications manager for Ford Motor Company.
"If you've got an F-150 today and you get into an F-150 Lightning, you will be totally at home," noted Levine. With no engine up front, Ford used that empty space for a large storage compartment. It's weatherproof and secure. Like a conventional car trunk, it can keep luggage or equipment safe and dry.
With a base model called Pro, priced at just over $40,000 with destination. Ford is making sure that business users can access an electric option. From independent contractors to large fleets, Ford wants to keep its loyal F-150 customers in the fold for or if they decide to go electric.
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