The price cuts arrive two days after Tesla said its first production Cybertruck electric pickup had rolled off the assembly line.
The sticker price on Ford’s F-150 Lightning electric pickup is being lowered by thousands of dollars due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.
The updated MSRP for the Pro model, it’s lowest priced electric pickup, will be $49,995, down from $59,974. The Lariat 510A’s MSRP will decline to $69,995 from $76,974. Tesla has made aggressive price cuts across its portfolio in recent months as competition heats up and major automobile producers shift production toward electric vehicles.when a window that was touted as unbreakable was spider-cracked when hit by a big metal ball, which prompted an expletive from Musk.
Shares of Ford Motor Co. dipped almost 2% before the opening bell, and other EV makers like Rivian and Lucid fell. Shares of Tesla rose 2%.that all of Ford Motor Co.’s current and future electric vehicles will have access to about 12,000 Tesla Supercharger stations in the U.S. and Canada starting next spring. Commercial customers can also access Ford Pro Charging solutions to keep their F-150 Lightning powered up whether charging at home or onsite at work.
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