Startups, diversity and big dog energy Sponsored by meetwagmo
Over the past few years, the tech start-up space has seen a huge uptick in DEI initiatives — with more diverse candidates being scouted, more women on executive teams, and a bigger emphasis on making the workplace a safe space. While this is undoubtedly a great place to start, we absolutely must give credence to the companies that made diversity their mission from the outset. Companies like Wagmo, a women-led start-up in the pet insuretech space.
As we recently honored Women’s History Month, I sat down with Wagmo’s founders, Christie Horvath and Ali Foxworth, to discuss their approach to inclusion and diversity and how female founders can get the support they need and undeniably deserve in the tech industry.You both run a company that is made up of about 80% women, which is really refreshing to see in the startup space. Was this intentional?No, it wasn't intentional at all.
What do your female candidates bring to the table that ultimately make them the best for their roles?Christie: Oooh.. bravado and exceptional wit, I like that! There's just a fire in the belly that I feel makes you successful at Wagmo.For sure! Women and anyone who's not a white tech bro have to work harder to get that much further in life. And that kind of ‘Big Dog Energy’. That’s what we look for.
Yes, the tech bro-ness of it all seems to heavily permeate the industry and with that comes a level of gatekeeping. It has been said that female founders have a harder time networking vertically. What do you think is the best way for female entrepreneurs to broaden their networks?Well, what's worked for us is being very explicit in asking for help from our investors and getting those intros.
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