Dior’s master perfumer talks about the smell of the passage of time, ephemeral happiness, and the scent he made for himself
Photo: Courtesy of Dior Scientific studies confirm that, of all the senses, smell offers the best recall. In Scent Memories, the Cut asks people about the scents they associate with different times in their lives.
Happiness smells like: Happiness or joy is linked to light. Just look outside! In many religions, you can find the association between light and joy. Joy is ultimately subjective, and not the same for everyone, but light is universal. I think of notes which by their very essence are linked to light, like roses and neroli.
Success smells like: Champagne. Not only because of its smell, but because of the quality of it. It’s bubbly — it’s as ephemeral as success. The worst smell is: I don’t like the smell of cumin. I know that it’s good sometimes in perfume, but it’s quite difficult for me to use. Otherwise, I don’t like the smell of a plucked chicken. After you pluck the chicken, you put the chicken on a spit. The smell of the burning flesh is unbearable.
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