As proenzaschouler's designers explain, the status quo just isn’t working. Here, the duo on fashion's new normal.
from their studio in the Berkshires in early May—a rare moment of respite from their hectic annual schedule—normally wouldn’t feel unusual at all. “It’s actually right after the Met that we usually head up to the Berkshires to think about the fall collection,” says McCollough.
It’s a question that’s difficult to answer. Remotely managing the creative side of their business has come with its own set of challenges—all of their prototypes are having to be made in white, for example, so they can see the details of the garments most clearly. “Doing a fitting on a screen you’re constantly having to ask, is that a seam, is that a dart, what is that?,” he continues.
While these unlikely twists of fate—some positive, some negative—weren’t exactly what the designers imagined when they began planning their next year of collections in January, the pair openly acknowledge that their position is fortunate. “Our hearts definitely go out to all independent designers, whether American or not,” says McCullough. “We’re all in a very different situation to designers who are owned by conglomerates and can get bailed out financially speaking.
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