Designed by Matthew M. Williams, creative director at Givenchy, EthelCain's look for her first Coachella performance was High school meets high fashion.
Ethel Cain is, self-admittedly, not exactly a festival person. “I have to work myself up to even go to concerts at small venues,” the 25-year-old singer-songwriter jokes. In fact, her first time attending a festival was also her first time performing at one.
When Williams sent over potential designs to Cain, the performer found herself immediately drawn to the designer’s slightly more rough-and-tumble spin on the classic cheerleading uniform. “It’s very Americana, which is something that Matthew and I are both interested in,” Cain said. The varsity-red centric look included a pleated miniskirt, a letterman jacket that featured Cain’s name in stitching and patches that say “G” and “52” .
In many ways, the look is a sophisticated continuation and elevation of the cheerleading uniform Cain wore in the suburbia-centric lo-fi visual forThat look was deeply personal. Cain wore her mother’s old cheerleading uniform, which, the artist says, she unexpectedly discovered one day “while shuffling around through a closet.”
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