As drugs that suppress appetite become more popular, investors and executives are examining how they might impact businesses from retailers to airlines.
Some companies say they are already noticing a difference in how users of weight-loss drugs shop, buying less food. Stock prices of the makers of many snack brands have declined. Businesses are bracing for an explosion in the use of new weight loss drugs, with some investors betting that these medications could precipitate seismic shifts not only in how Americans eat but which clothes they buy and even how much they weigh down passenger airplanes.
Bank of America analysts extrapolated the effect of the drugs even more broadly, saying in a report last week that by reducing cravings and addictive behaviors, the effect of the drugs could ripple across the markets for tobacco, alcohol and gaming.that if enough overweight adults lost enough pounds on these drugs, they could reduce the weight of an airplane.
The ultimate size of the market, however, is vastly greater. More than 40 percent of American adults meet the criteria for obesity, according to the Centers for Disease Control and Prevention. Drugmakers are racing to develop even more powerful weight-loss drugs and pill versions of the injectable medicine, with some analysts estimating that they could become the largest class of pharmaceuticals in the industry.Yet these projections aren’t a sure bet.
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