Fondazione Prada and Francesco Vezzoli are collaborating on a digital-first art project that takes up the topic of love on Instagram.
. Called Love Stories and curated by Eva Fabbris, it will run from May 4 as a sort of takeover of Prada’s Instagram account, using its polling functions as a way of addressing topics including love, sexuality, gender, the body, solitude, belonging, diversity, and the future. Instagrammers will be asked to answer, through two pop-up questions, what a couple’s image suggests.
a 1978 movie. So even before working on this project with Fondazione Prada, I thought of Instagram as being a medium that tells a lot about how people experience and express feelings and sentiments. Pasolini and Comencini used a sort of cinema verité to ask people unsettling questions about themselves and about their identity.
To give you an example, as far as contemporary art culture is concerned, I find truly annoying some commercial digital forays proposing, say, the viewer a sort of gallery tour just to sell you a painting or else offering a museum virtual tour of a Donald Judd exhibition, for instance. That really doesn’t add up to your understanding and knowledge of his oeuvre.
This moment obviously has shifted our focus on domesticity. There’s this weird dichotomy between intimacy and technology. We are secluded in our homes with our vacuum cleaners, frying pans, and baking tools, reverting to an almost elemental state of survival, and then we’re hyper-connected virtually with the rest of the world, living an immaterial dimension so strikingly different.
Speaking about sociological surveys—our future as of now is rather difficult to predict. Everyone has a favorite version of the topic. Someone says: It’ll all go back to normal as before. Another says: It’ll all be so different and so much better. Who knows? We’re all confused—which doesn’t make for any sociologically accurate survey really. What do you think?
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