Flu, RSV and Covid Drive Demand for Children’s Pain Relievers and Fever Reducers

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Flu, RSV and Covid Drive Demand for Children’s Pain Relievers and Fever Reducers
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Parents and caregivers are struggling to find over-the-counter children’s medicine, as the “tripledemic” drives the market

an antibiotic prescribed to treat common childhood ailments such as ear or upper respiratory infections. Both CVS Health Corp. and Walgreens Boots Alliance Inc. announced they have imposed purchase limits on children’s cold and flu medicines.

Sales of children’s over-the-counter medication are up 80% compared with the same four-week period a year earlier, totaling more than $86 million, according to market-research firm IRI. Inflation has also contributed to higher dollar sales, but it is mainly rising demand that is causing the shortages, IRI said. Parents and caregivers also have fewer pediatric pain relievers to choose from, with the number of options down 7% compared with a year ago.

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