The coronavirus seemed to spell doom for flower shops across the country, but a Mother's Day surge from customers missing their moms may offer salvation
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Mother's Day is the single most important holiday for flower shops, with many businesses relying on strong holiday sales to survive the summertime slowdown in demand for flowers.
Millions of Americans setting out to make their moms feel special with a bright bouquet consistently ensure that the second Sunday of May is the biggest holiday in the flower business. Society of American Florists CEO Kate Penn told Busines Insider that flower shops can rake in as much as 15% of their annual sales through Mother's Day alone.
1-800-Flowers.com, Inc. is a floral and gourmet food gift company that works with a network of nearly 6,000 flower shops around the country. McCann said that his company and its flower shop partners experienced a dip in business since mid-March, with the widespread cancellation of events like weddings, conferences, and funerals.
"That's when we got really worried and we said, 'Well, what's going to happen for Mother's Day?'" he said.With the early spring's wilting outlook, Mother's Day appeared to only swell in importance for florists. But as it turns out, both McCann and Shoraka say that the flower shops they work with are seeing a surge in demand in the run-up to the holiday.
McCann said that, for many businesses, "delivery capacity is probably not what it was last year." He said 1-800-Flowers.com, Inc. has tried to help its florist partners "ramp up" by encouraging customers to be more flexible about receiving flower orders as early as the Friday before Mother's Day.
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