Ajumma EXP, a flash mob group based in San Diego, is made up of middle-aged Korean Americans who want to encourage other women to embrace getting older and to be able to laugh at themselves.
"Ajumma" is a Korean term used for middle-aged women who focus on their family and home life. It is often used negatively toward women to imply that they are rude, unattractive and overbearing.
Lee Ann Kim, co-founder of Ajumma EXP, says that the group started after her birthday party. She was turning 47 and had gotten all dressed up for the event. "It was hilarious. I couldn't believe that they did it. They put so much thought and work into this, and they brought me my own visor and my own wig. So, I went and rolled with it," said Kim.
"So I got together with Sonia [Chin, fellow co-founder of Ajumma EXP], because she was one of the masterminds of this little party. And I was like, it was so fun and so meaningful," said Kim.
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