ICYMI: Flamengo teams up with MoonPay on multi-year web3 loyalty scheme
Flamengo, one of Brazil’s biggest sports franchises, announced on Thursday that it would launch a number of web3 products via a multi-year partnership with MoonPay.
Flamengo, one of Brazil's biggest sports franchises, announced on Thursday that it would launch a number of web3 products via a multi-year partnership with MoonPay. The fiat on-ramping service-turned-web3 infrastructure provider will attempt to help boost fan engagement at the football club through ticketing, marketing and merchandise, according to a release.
“NFTs and web3 technology have helped increase fan engagement and loyalty as well as create new revenue streams worth hundreds of millions of dollars for sports teams around the world,” said Ivan Soto-Wright, co-founder and CEO of MoonPay.
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