On-demand, app-based fitness programs are retaining new customers longer than their brick and mortar counterparts
People are more likely to drop their gym than an app—here are five that appeal to different types of exercisersFitness spending usually spikes in January, as the optimists among us kick off the new year by joining a gym. But few people stick with the program for long. By June, more than half of these new members will have dropped out.
Although attrition remains stubbornly high across the industry, one fitness category is showing promise: , according to a new study by Cardlytics, a firm that tracks digital-spending habits...
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