Old architectures just don't stack up
Most data theft does clear harm to the victim, and often to its customers. But while embarrassing, the cyberattack against MSIis harder to diagnose. It looks like a valuable company asset that's cost a lot to develop. That its theft may be no loss is a weird idea. But then, firmware is weirder than we give it credit for. It's even hard to say exactly what it is.
This somewhat shadowy status has consequences. For a start, it has virtually no consumer market. Nobody goes out and buys new firmware; there are plenty of enthusiast alternate firmware images for any number of devices, but these are almost all free and open source. A manufacturer might sell you a feature update that's really just a firmware change, but that's rare. MSI's customers aren't buying firmware from anyone, they're getting it for free from the company itself.
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