Financial technology start-up SoFi is putting its name on the most expensive NFL stadium ever built.
"It was critical for us to find a tech-focused partner who is on the cutting edge and genuinely understands the needs of all of our constituents and who challenges us to think in creative ways to make every visitor to SoFi Stadium and Hollywood Park feel special and at home," Kroenke said in the press release.
SoFi is already well known in the financial technology world, but the new stadium deal will likely put it on the map as a mainstream brand. Its marketing budget has exceeded $200 million in previous years, and the stadium deal would likely be a part of a larger effort to gain name recognition.
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