“I’ve seen the greatest minds of my generation tricked by Jeremy Strong Stuart Little.”
The moment a buzzy actor is cast in a new project, Film Twitter slips into a routine: A big but unverified account tweets the news with two side-by-side photos, and the masses respond with quote tweets.
And like in all places on the internet that start with good intentions, misinformation spreads easily.Film Twitter is of course simply a community of movie lovers on the microblogging platform. Usually the viral posts come from unverified film news accounts such as @FilmUpdates or @DiscussingFilm . The tweets are— typically an announcement citing a trade publication like Variety or Deadline, although not always with a link — and extremely fast. They always include photos.
“More than anyone in the industry right now, they understand what people want to see/hear, and adapt the format to get people to pay attention,” said 25-year-old Ray, who frequently retweets and quote-tweets @FilmUpdates from his account, @guysitsray. Ray, who asked for his last name not to be published to protect his privacy, said the film news account’s brevity is a “breath of fresh air.”
But the simplicity is also what makes @FilmUpdates and @DiscussingFilm so easy to parody. Any user can change their profile photo and display name for a moment to replicate these accounts and post outrageous film news misinformation that triggers thousands of hot takes — and they do.
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