Just two days before the World Cup kicks off in Qatar, soccer’s world governing body FIFA confirmed that no alcohol will be sold at the eight stadiums which will host the tournament’s 64 matches
. “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar’s FIFA World Cup 2022 stadium perimeter,” said the FIFA statement. The Muslim country is considered to be very conservative and tightly regulates alcohol sales and usage.
Budweiser pays around $75 million for its sponsorship agreement with FIFA, according to the New York Times. “As partners of FIFA for over three decades, we look forward to our activations of FIFA World Cup™ campaigns around the world to celebrate football with our consumers,” said an AB InBev spokesperson. “Some of the planned stadium activations cannot move forward due to circumstances beyond our control.
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