Ferrari CEO Sees No Rivals, Confirms Brand's Carbon Neutrality 2030 Target | Carscoops carscoops
. Speaking to Bloomberg he says that “Tesla shook up the industry and accelerated processes and decisions. They were faster and more agile.” He aims Ferrari to be similar but without limiting customer choice by going all-electric too fast.
“It’s all about how quickly you understand the environment around you and how quickly you adapt and make decisions, partially with the brain and partially with the gut. If you believe you need to wait to have the whole range of elements to make the final decision, well, it’s too late,” he says.To that end, he says that the very first all-electric Ferrari model is still on track for a 2025 debut before it reaches customer garages in 2026.
At the heart of any Ferrari EV has to be the emotional component he says. That’s one of the major hurdles in fact, and one that many in theworld are trying to overcome. “Electrifying cars is relatively easy from [a] technological point of view. The real point is how to extract the best emotion for the use of this technology you want to provide to the driver,” he says.At the same time, he doesn’t see a threat to Ferrari other than one that could affect the entire luxury goods market.
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