THIS IS NOT A DRILL.
The day is finally here. We, and many others globally, have been asking for it for so long. And now, it’s finally coming. That’s right: a Fenty Beauty mascara is launching this month. In nine days to be exact.
Called Full Frontal Volume, Lift & Curl Mascara , the product has an exclusive brush design that allows you to coat every part of your lash for maximum impact. The flat side of the brush helps to define curls, whilst the fat side loads and lifts, resulting in an eye-opening finish.The formulation is also water-resistant, long-wearing and smudge-resistant and is available in a deep black hue called “Cuz I’m Black”.
In under an hour, the Instagram post announcing the launch has racked up almost 100,000 likes. Rihanna herself commented on the post, writing, “It’s OVER for these folks. OVAAAAAAAAA,” whilst Fenty’s global makeup artist Priscilla Ono added, “They ain’t ready! Actually…they been ready.”
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