I am president of Ventureneer, which specializes in defining and eliminating problems that hold underrepresented entrepreneurs back, especially minorities and women. Our work provides clients with branded research, training and content opportunities that generate thought-leadership, visibility, sales, and brand loyalty. I am a WE NYC and digitalundivided mentor as well as an advisory board member of Million Dollar Women, Women Startup Lab, and Aleri Research..
"Family offices are being the most innovative," said Costello. Family offices are putting their money to work in novel ways that make both financial and social returns by investing in gender-lens venture funds."Corporate funds also have the leeway to invest in both financial and impact returns. Goldman Sachs, Morgan Stanley, and Salesforce see the opportunities in investing in women and POC and are doing so.
Notable exceptions are the Disney and Nathan Cummings Foundations."Valerie Red Horse Mohl, CFO at the East Bay Community Foundation, went through a change-management process and came up with a new set of criteria that they're using to reallocate their portfolio," said Castro Abrams.
Institutional investors need to do better than checking the box."They need to look for funds that have a third or equal number of women partners," said Costello. There is SSBICs need to have a reasonable application process."You can't have a process that takes 100 hours," said Costello."People are going to say 'it's not worth my time.'" Those that do apply will be those that can't find money elsewhere. Importantly, the program needs to be run by an industry insider."We [women] may still not be on the billionaire list in volume, but we have a lot of money to invest," said Castro Abrams.
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