Female entrepreneurs are turning to non-traditional sources to fund their businesses

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Female entrepreneurs are turning to non-traditional sources to fund their businesses
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In the UK, only 1% of venture capital goes to women. Some founders aren't letting that stop them.

Sukhi Jutla had no illusions about raising venture capital for her startup, MarketOrders, a blockchain-based global marketplace for the gold and diamond jewelry industry. She knew that in the UK, onlyShe decided to try to raise the money anyway. She reached out to VCs on LinkedIn and at tech meet-ups, and showed up at their open office hours. After hundreds of meetings over several months, she finally got a bite from a two-man firm that was interested in investing £250,000 pounds .

“If I invest in you, I own you 24/7,” he responded. Then he threatened, “News travels fast in small circles. You’ll never raise venture capital because of your attitude.”by Boston Consulting Group found that the global GDP would rise by 3-6% if women participated equally in entrepreneurship and were afforded more access to investment capital. But little has changed for women in accessing capital in the last 15 years.

One area where it’s easier for women to find funding is crowdfunding. They turn directly to the public to raise money by selling equity to their companies or pre-orders for products. “Women seem to be very comfortable with going straight to the market to say, ‘Here’s my idea,’” says Elam.Indiana University’s Kelley School of Business

But if a founder wants to scale her company, alternative financing can only take it so far. “The challenge with crowdfunding is that it’s largely unaccredited investor dollars,” says Elam—meaning the investors may not have much money to give, compared to accredited investors. “Crowdfunding is great for seed funding,” she adds, but not for much beyond that.

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