FDA warns e-cigarette companies they are illegally marketing products by selling them without going through the agency's 'premarket review' process.
The Food and Drug Administration has proposed a new rule that outlines the process for tobacco companies to apply to sell e-cigarettes and vape products, as the number of vaping-related illnesses tracked by the Centers for Disease Control continues to increase.
The FDA, which regulates tobacco products, has been looking at the rules around e-cigarettes and vaping products since officials began raising concerns about rapidly growing e-cigarette use among young people, but the newly proposed rule would apply to any new form of tobacco product. The rule says the FDA will evaluate the marketing plans for specific electronic tobacco products to look at the potential for young people to access the product.
"FDA also recommends sharing your marketing plan to enable FDA to better understand the potential consumer demographic," the agency says in guidance to companies released in June.
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