U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites. The Food and Drug Administration sent warning letters Friday to four companies that used paid social media
WASHINGTON — U.S. regulators moved to discipline vaping companies for inappropriately promoting their flavored nicotine formulas through so-called influencers on Facebook, Twitter and other social media sites.
Facebook prohibits e-cigarette ads even with warnings and the FTC has been pressuring influencers — people with many social media followers who promote products and services — to disclose when they are being paid to endorse something. E-cigarettes typically heat a flavored nicotine solution into an inhalable aerosol. They are largely viewed as less harmful than traditional paper-and-tobacco cigarettes and some adult smokers use them as an alternative source of nicotine. But health experts warn that nicotine can harm developing brains and recent research shows many teenagers are unaware they are consuming the addictive chemical when they vape.
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