From usatodayopinion: 'Traditional maternal-child health promotion tends to focus exclusively on pregnant women, almost entirely leaving men outside of a defined role in prenatal care, pregnancy outcomes and overall family health,' says Mike Mackert.
For Father's Day, let's make dads part of prenatal care. It's good for parents and babies.I celebrated my first Father’s Day as a dad in 2013. My daughter was 5 months old and, like many fathers in the first year, I was a mix of exhausted, overjoyed and at least occasionally terrified.
But this is bigger than just pregnancy apps. The entire prenatal care landscape is crafted for moms. It’s obvious why. Pregnancy outcomes in the United States continue to rank among the worst in the developed world, with 5.8 infant deaths per 1,000 live births and 17.2 maternal deaths per 100,000 live births. This is why improving pregnancy outcomes is a top public health priority.
But despite the decades of research that shows men can improve pregnancy outcomes, many men continue to feel invisible or unwelcome. Traditional maternal-child health promotion tends to focus exclusively on pregnant women, almost entirely leaving men outside of a defined role in prenatal care, pregnancy outcomes and overall family health.
The second is to consider design and style. If most content focused on mothers tends to have a similar visual style, such as smiling pregnant women or babies, then information developed specifically for fathers might take a different approach to make it clear that the content was developed with fathers in mind from the start.
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