For two days a year, the ski town of St. Moritz morphs into an over-the-top event with million-dollar cars, Champagne and dogs in tiny coats
ST. MORITZ, Switzerland — When most people think of the luxury alpine resort town of St. Moritz in Switzerland’s Engadin valley, they imagine serene log cabins, skiing that’s challenging for Olympians and heated pools overlooking one of the most pristine mountain ranges in the world. But for two days a year in February, the small town becomes a rumbling, gasoline-scented race venue for the ultrawealthy and their one-of-kind vintage cars.
in 1985. The tourists rode into St. Moritz in vintage Bentleys, and it sparked the interest of everyone there. Makaus said the unforgettable image of countless vintage cars speeding on a frozen lake stuck with him for many years.the International Concourse of Elegance , a European racing event that takes place on the frozen lake of St. Moritz. After holding a test edition of the race in 2019, Makaus knew it was a success. This year, the ultraluxury event drew 11,000 attendees and car owners from all over the world.The event begins with quality checks on the lake in the days leading up to the race.
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