Nothing was the same... fashionweek
The cancellations eventually came for the men's and couture schedules in Europe. But while the next fashion weeks in London, Milan and Paris won't be happening in their traditional format this summer, each city's fashion governing body has its own unique plans for how to move forward. London: June 12 – 14, 2020
British Fashion Council on Instagram: “On Friday 12th June, @londonfashionweek will relaunch as a digital only platform, open to all and merging womenswear and menswear in light…” London Fashion Week is sticking to its original dates of June 12-14 but will be operating virtually through a new digital format. The British Fashion Council also revealed that for 12 months, LFW will be gender-neutral, meaning that men's will no longer have their own dedicated platform as it has had since 2012.
The combined womenswear and menswear presentations in London will offer the first glimpse of how fashion weeks could potentially look like in the near future as the industry scrambles to adapt to the coronavirus crisis. Exact format details will be revealed at a later date but the showcase will reach both trade and consumer audiences through the official websiteParis is usually the final leg of fashion month, but it's being moved up to precede Milan this season for July 9-13.
But then they announced that they will be launching Milano Digital Fashion Week in July, which will showcase the men's Spring 2021 collections in a digital format. According to the organization, production delays meant the collections weren't ready to be shown in its original date of June so they had to opt for July. However, brands can still choose to show in September with the women's should they choose to.
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