This is why Kyiv-based designer Jean Gritsfeldt says he went ahead with his show at BerlinFashionWeek, after the war in Ukraine broke out.
Kyiv-based designer Jean Gritsfeldt was preparing his fall 2022 collection for Berlin Fashion Week when the Russian invasion of Ukraine began. Here, he explains why he went ahead with his show just three weeks later, with a completely different collection.
I thought about cancelling my fashion show at Berlin Fashion Week, but I felt this power inside me—I don’t know where from but I made the decision to continue to do what I do. I was talking a lot with my team and I’m thankful to them because they gave me this confidence that we needed to do it. It was important because during fashion month you saw lots of fashion brands completely ignoring what is going on in Ukraine.
I was thinking that we needed very basic clothes to put these [slogans] on the models in Ukrainian and English, such as “love”, “independence”, “freedom”—things we’re now wearing as a defense. We decided to include a model [painted in red]; this is symbolic of us paying for peace with our blood, because the title on the T-shirt was “peace”.
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