'The thing that I love the most about this business is empowering women, equipping women with clothes that are going to take them in any direction that they want to go, and that's always what I want for myself.'
Fashion designer Misha Nonoo is a force to be reckoned with in the fashion industry, bringing bold new ideas to manufacturing and collaborating with the Duchess of Sussex Meghan Markle on a philanthropic campaign.
While learning how to source fabrics, make patterns and understand the production side of fashion, she spent her spare time creating jackets and coats for herself. "Five days later I walked out of her office with a purchase order for $150,000 not having a business incorporated, not having any plan of how I was going to deliver this product in six to twelve weeks time," Nonoo said.
Speaking of taking risks, Nonoo was not interested in using traditional manufacturing methods for her products, but instead sought to create her products piece by piece through manufacturing on demand, giving customers a more unique shopping experience and promoting sustainability by reducing waste of extra products.In an industry that is encompassed by fast fashion, Nonoo struggled to find a manufacturer domestically or internationally that would partake in her vision of made to order products.
The pair recently collaborated on a project alongside British designers John Lewis & Partners, Marks & Spencer and Jigsaw, for the UK based philanthropy Smart Works, which provides high quality interview clothes and interview training to unemployed women in need.
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