As streaming platforms grow, indie labels are becoming increasingly concerned about how the numbers can be manipulated
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Gambino offered those in attendance a broad definition of streaming manipulation — “anything which isn’t fans listening to music they love” — but tlike a streaming version of pay-for-play, what Tobiassen referred to on the panel as “bread and butter manipulation.” In this scenario, artists or their marketing teams pay to get into playlist networks in hopes of boosting streams.
“Wherever there is a marketplace and an opportunity to make more money based on performance, you’re going to see perversions and manipulations.”leads artists to believe that using the digital equivalent of steroids might be the difference between a hit and a dud, a record deal and a life spent working a mind-numbing nine-to-five. “
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