The U.S. Federal Trade Commission (FTC) will weigh major changes for the first time in a decade to its Green Guides, a set of standards for companies making environmental claims, as it sifts through thousands of comments it received on the topic.
The FTC last December sought comment on potential changes to the Green Guides, which have been updated only three times since they were first introduced in 1992 even as the use of green claims in marketing has exploded.
One term that many commenters questioned is "net zero," which is used by governments and companies in setting emission reduction goals and which is generally meant to suggest greenhouse gas emissions from certain sources are either eliminated or offset by other means. Numerous commenters told the FTC that claims of a product's recyclability should reflect where a product ultimately ends up.
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