Facelifted Ford F-150 debuting at Detroit - Farley
shows"that there's an infinite number of degrees of electrification in between" hybrids and battery-electric vehicles, encouraging Ford to"continue our hybrid investment in our heavier vehicles," understanding that heavy-vehicle buyers appreciate power sources outside those used to propel the vehicle.
This approach will alter Ford's EV intentions across the product lineup, not just trucks. That is, the EV transformation is still underway, but the power's been turned down just a bit as industry and customers get on the same page, and as industry remains mindful of profit margins and Wall Street observation.
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