Facebook beat Wall Street expectations on revenue, profit and daily active users, but its stock fell in after-hours trading, after reporting higher-than-expected costs and expenses $FB
) Google, which have both announced new restrictions on browser cookies used to track users online.
That investment began declining last year, leading analysts to believe Facebook was largely finished building out its new systems and beginning to find efficiencies that could whittle costs further. Still, Facebook’s shares rose more than 50% over the last year, raising pressure for a strong performance.
That unique reach keeps advertisers dependent on Facebook’s apps and online ad network. Facebook has also been trying to build out e-commerce offerings in the last year like Instagram Checkout, which make shopping more convenient by allowing users to complete transactions from within Facebook’s apps.
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