Mark Zuckerberg says he wants more people to talk in Facebook groups, 'the digital equivalent of the living room'
On Tuesday, Facebook FB, -0.19% unveiled the platform’s first major redesign for the website and mobile app since the social network was launched in 2004. Chief Executive Mark Zuckerberg said he wants users to have more group conversations to help reduce abusive content. In a speech at F8, Facebook’s annual developers’ conference, Zuckerberg showcased the new look that sacrifices the iconic blue banner at the top of the page in order to put “groups at the heart of the app.
According to the company, more than 400 million of the company’s 2.37 billion active users are already participating in groups, where Facebook users come together around countless shared missions, from swapping Instant Pot recipes to helping each other through the same cancer diagnosis. Facebook has a controversial history of data mishaps. Last year, U.K.-based Cambridge Analytica improperly accessed 87 million Facebook users’ data. In the aftermath of that scandal, Facebook users received a message called “Protecting Your Information,” laying out the third-party apps that had access to individual Facebook profiles. Zuckerberg also issued a mea culpa, and pledged to be more careful when vetting these third party apps. But he said fixing the problem could take years.
‘The timeline interface was a convenient fiction that obscured their actual function and business model to mine as much data about users as possible.’ —Aram Sinnreich, professor of communications at American University The redesign will also put less emphasis on the platform’s “News Feed,” in part because that’s where many users come across abusive content and fake news stories, The Wall Street Journal reported.
‘The more people who come together to talk about their interests — whether they’re political, financial or religious — the more data Facebook can collect.’ —Adam Levin, founder of Scottsdale, Ariz.-based CyberScout Similarly, Bastiaan Vanacker, program director for the Center for Digital Ethics and Policy at Loyola University Chicago, says Facebook is trying to adapt to a constantly evolving advertising market.
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