Facebook’s Takeover of Giphy Raises Competition Concerns, U.K. Says

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Facebook’s Takeover of Giphy Raises Competition Concerns, U.K. Says
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The U.K. antitrust officials said Facebook could be required to sell animated-GIF provider Giphy over competition concerns

U.K. antitrust officials said they could call on Facebook Inc. to unwind its acquisition of Giphy, a provider of popular animated images, after provisionally finding that the deal would harm competition between social-media platforms and in the display advertising market., saying it planned to integrate its offering into Instagram and other apps. Giphy allows users to search for, create and share animated images known as GIFs, which stands for graphics interchange format.

The U.K.’s Competition and Markets Authority began probing the deal in June 2020 and launched an initial investigation in January. On Thursday it said it would now seek responses from interested parties to its provisional findings and issue a final report on Oct. 6. The CMA added that if its competition concerns are ultimately confirmed, it could require Facebook to sell off Giphy in its entirety.

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