Facebook jumps as Stories users and ads show promising growth

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Facebook jumps as Stories users and ads show promising growth
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Facebook said it took a one-time charge of $3 billion due to an ongoing Federal Trade Commission inquiry.

Facebook stock rose as much as 9% in after-hours trading despite the company announcing that it could take a one-time charge of as much $5 billion due to an ongoing Federal Trade Commission inquiry.

The company said it counts 2.7 billion monthly users across the its family of apps, which is unchanged compared to last quarter. Facebook saw its user base in Europe grow to 286 million daily active users, up from 282 million last quarter. The company's user base in the U.S. and Canada remained flat quarter-to-quarter at 186 million. The company said average revenue per user was $6.42, up 16% from $5.53 a year ago.

The company is undergoing a major transition from News Feed ads as it grows ad revenue from its newer Stories products. CEO Mark Zuckerberg on Wednesday said Facebook, Messenger and WhatsApp's Stories features now have 500 million daily active users, joining Instagram, which hit that mark in January. Facebook COO Sheryl Sandberg on Wednesday said the company now has 3 million advertisers using Stories ads across Instagram, Facebook and Messenger.

"Ultimately, we believe we can increase demand for Stories as we attract more advertisers and bring more effective direct response units to Stories, and over time that will play through to increased prices," Wehner said. In a March memo, Zuckerberg wrote that the future of the company will be"private, encrypted services." The company is working to integrate the messaging functions of WhatsApp, Messenger and Instagram, and Zuckerberg said he expects"Messenger and WhatsApp to become the main ways people communicate on the Facebook network."

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