Opinion | Facebook created its on PR nightmare and it deserves everything that's happening. By edzitron
I remember a reporter back in 2015 telling me that he really liked Facebook's communications team, specifically because"they answered him.
," a damning indictment of Facebook's PR strategy, with"many journalists contacted for [the story declining] to talk out of fear of hurting relationships with Facebook's communications shop [and] a number of journalists agreed to be interviewed, only to pass after speaking to their editors and PR reps.
The result is that the company in question acts with the confidence of someone that believes that the media needs them — the onus is not on the company to build relationships with reporters that may not say entirely positive things. While smart companies know that scrutiny is part of the process, those that have grown into multi-billion dollar enterprises can find themselves blindsided by negative press when the pristine, breathless coverage gives way to lengthy critiques.
"Another reason I always liked Qualcomm is they understood media relations was about facilitating conversations above all else," said Ruddock."If you didn't feel comfortable talking to them, why would you? It's a relationship and it requires work to maintain, and they understand that."
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