Facebook is adding a new feature called “Why am I seeing this post?” this month, and will be available worldwide in May.
Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.Facebook employees used to speak about the social platform's News Feed algorithm in vague terms, as though it was a closely guarded secret. Now, the company is pulling back the curtain with a tool that will allow users to understand why they’re seeing a certain post in their news feed.
But here’s the inherent problem: Facebook’s algorithm has enabled users to live within their own personal echo chambers, which are constructed with every click, like and comment. When the feature has been enabled on a Facebook profile, users will see a pop-up next to a post, showing them how they can click to learn more about why it is in their feed. They’ll also be directed to options that will help them better control what they see, whether it’s unfollowing, muting or temporarily snoozing a person’s posts.
“It will give critics and people who pick things apart some access to data we haven’t had before, and that is a good thing,” said Littau. “On a public advocacy side, this would possibly lead to some feedback that could help Facebook refine its algorithm, because we know it can be used to surface awful things.”
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