Facebook Cuts Off Access for NYU Research Into Political-Ad Targeting

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Facebook Cuts Off Access for NYU Research Into Political-Ad Targeting
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Facebook cut off a New York University research project’s accounts and access to the platform, effectively shutting down a study of the social-media giant’s targeting of political ads

Facebook Inc. cut off a New York University research project’s accounts and access to the platform, effectively shutting down a study of the social-media giant’s targeting of political ads.

The NYU Ad Observatory, launched last September by the university’s engineering school, recruited more than 6,500 volunteers to use a special browser extension to collect data about the political ads Facebook shows them. Soon after, Facebook, which hadn’t given permission for the project, demanded the researchersOn Tuesday, Facebook disabled the accounts, apps, Facebook pages and platform access associated with the project and its operators.

“NYU’s Ad Observatory project studied political ads using unauthorized means to access and collect data from Facebook, in violation of our Terms of Service,” Mike Clark, Facebook’s product management director, said in a statement posted to the company’s website Tuesday. Facebook, he said, moved to stop unauthorized scraping and comply with anMr.

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