Facebook announces new policies to reduce the visibility of vaccine misinformation on its platform, including rejecting advertising and excluding groups and pages from search results that spread “vaccine hoaxes.”
Much of the pressure on platforms from Capitol Hill came by way of Rep. Adam Schiff, D-Calif., whoto Facebook, Google and Amazon expressing concern for the public health danger posed by the anti-vaccine content on their platforms.
“I’m pleased that all three companies are taking this issue seriously and acknowledged their responsibility to provide quality health information to their users.” Schiff said in a statement following Facebook's post.
Facebook’s actions add to a series of moves by other tech companies to address vaccine misinformation on their platforms. Pinterest has been blocking all vaccine-related search results since December. YouTube removed ads from videos containing anti-vaccination content last month.
The prevalence of such misinformation correlated with an increasing number of parents delaying or outright rejecting vaccines, leading to an uptick of vaccine-preventable diseases. A current measles outbreak in the Pacific Northwest has infected 71 people — mostly unvaccinated children.
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