Facebook's census policy takes a much harder line on misinformation than its general political advertising policy.
"[A]s with voter interference, content that violates our census interference policy will not be allowed to remain on our platforms asBeginning next month, Facebook will enforce its new standards, which prohibit misrepresentation of how to participate in the census, claims about bogus law enforcement risks for participating and calls for coordinated interference with others' participation in the census.
Facebook's new ad policy will ban "ads that portray census participation as useless or meaningless or advise people not to participate in the census." Facebook will beef up transparency requirements for census-related ads. Advertisers seeking to run these ads will have to complete a more robust authorization process and include a disclaimer on who paid for the ad. Census-related ads will be saved in Facebook's public Ad Library for at least seven years, the company said.
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