Facebook Inc has agreed to change its paid advertising platform as part of a wid...
- Facebook Inc has agreed to change its paid advertising platform as part of a wide-ranging settlement to prevent discriminatory and “harmful” practices, the company and U.S. civil rights groups said on Tuesday.
Advertisers on the portal, which will be separate from the system used to advertise other sets of services, will not be able to target ads by age, gender, cultural affinity or zip code, the statement said. “There is a long history of discrimination in the areas of housing, employment and credit, and this harmful behavior should not happen through Facebook ads,” Facebook’s Chief Operating Officer Sheryl Sandberg said in a separate statement.
ProPublica later reported that it was able to buy discriminatory housing ads and slip them past Facebook’s review process, despite the company’s claims it was blocking such ads. Facebook’s settings “allowed advertisers to create ads that excluded people of color or families with children,” said Sandra Tamez, head of the Fair Housing Council of Greater San Antonio, which was part of Tuesday’s settlement.
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