It’s been a chaotic but ultimately successful decade for Panzarino and TechCrunch. With AI on the horizon and new hands at the helm, what’s next in digital media?
, other places like that, that’s what brings the excitement. When you’re reading the story, you’re like, “What’s going to happen next? What did they tease out of them that they didn’t want to say or weren’t ready to say, but they’re like, ‘Fuck it, I’m going to say it. I believe it, you know?’” Like what truth did you draw out of them? And it’s not about a “gotcha”; it’s about having a honing edge to pull out the truth.
My job was how do we do that but actually make a good product for our readers — not just sell them on something that’s worthless? The whole original conversation was, “There are a ton of startups and a ton of founders that are outside of the normal Stanford to Sand Hill Road ecosystem.
But it is honestly a miracle that it exists the way it does now. And I 100 percent credit that to, well, I will take some small credit in that I was happy to spend the sweat and blood that it took to protect it over time. That was fine by me, right? That labor, I viewed as part of the job. It absolutely did limit, I think, the fun bits for me. I would have loved to have done a lot more, launched a lot more. There are so many things I wanted to launch and do and create and help this team do.
The covid thing, there are acquisitions, there’s been three, you know, it’s constant pushes of the reset button, where I’m like, “Cool, cool. I can do it.” And there’s a reset, you know, “No, hold on. Let me figure this out. Let me help everybody. Let me make sure this lands correctly, all of that.” And then I finally got to the point where I was like, “Okay, you know, this is the moment.
The thing that will be pivotal to this, and this is her job now, thankfully, is to make sure that she has alignment all the way up to the top of the business stack, to the CEO, that if’s job is to do original reporting and tell people about things they’ve never heard about, which has always been a primary part of the job, if notjob, traffic has got to be part of the conversation.
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