Bucking a trend is seldom easy, but NFTs could shake things up with intellectual property rights. Hollywood might want to take notes.
This tide may be changing, however, thanks to blockchain. To get more insight into intellectual property when it comes to blockchain, Cointelegraph spoke to Daniel Eilemberg, content president at EXILE, a media company that produces entertainment content across the U.S. and Latin America.
That's why EXILE partnered with start-up Curatible and painter Edgar Plans to found an original NFT project in-studio, rather than acquire one, called Lil' Heroes. Its characters exist as assets on the Ethereum blockchain and the plan is to develop the concept into an animated TV series. Eilemberg described how the characters themselves and the potential of plot lines created by fans served as the foundation of the NFT collection.
Conversations between EXILE, Plans and Curitable — a startup that recruits high caliber artists to the NFT space — first took place over a year ago. Plans hand-drew every attribute and then modeled it in 3D to create the NFTs. The Lil’ Heroes collection dropped in mid January, sold out and trended first on OpenSea by volume in the first 24 hours. The collection's reveal took place one week later, and at the time of publicationin 15th place in terms of trading volume in the last 30 days.
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