Pepsi is reaching for the stars in its latest effort to take on Sprite.
Starry, a new lemon-lime soda, is rolling out to grocery and convenience stores this week. It’s replacing Sierra Mist, a 24-year-old brand that has failed to gain traction against market leader Sprite, which is owned by main rival Coca-Cola\n \n . Pepsi’s internal research showed that “demand for lemon lime flavored soda has never been greater,” the company said in a statement.
Sales data from Beverage Digest given to CNN shows that Sierra Mist’s share of the soda market barely exceeding a tenth of 1% and has been on the decline for at least the past five years. Sprite, meanwhile, has grown its share of the soda market over the same time period to nearly 8%.
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